Developing PR strategies for one of the world's most well-known brands, we face the formidable challenge of getting the national press excited about very utilitarian products – namely pens, lighters and shavers. This is where integration really clicks. Our creative, social marketing, digital and production folks help deliver highly creative pitches that get attention and get press. We also spearhead key corporate reputation initiatives including Flick It Safely, a fire prevention public education campaign, BIC in America, a website celebrating BIC's contributions to the U.S. and Fight For Your Write, the company’s mission to save handwriting in schools. Most recently, C+K helped BIC launch its highly anticipated BIC Flex 5, the most innovative new disposable razor on the market.
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