Cashman + Katz Integrated Communications Chooses Mary Lee Weber as Director of New Business Development

Leading Integrated Agency Continues to Grow Staff and Resources

GLASTONBURY, CT (February 9, 2012) –– One of the leading integrated communications agencies in Connecticut, Cashman + Katz Integrated Communications (C+K) of Glastonbury, is pleased to announce the hiring of Mary Lee Weber as Director of Business Development.

Weber will be tasked with marketing Cashman + Katz, as well as DSign Digital, the Agency’s video production and digital signage strategic resource, and CT Infocus, one of the Northeast’s largest focus group research facilities.

Weber joins C+K after having worked at WTNH-TV in New Haven for 17 years as the Director of Marketing, Development and Community Projects, where she was responsible for developing and maintaining cause-related marketing partnerships with clients. As an accomplished, experienced marketing leader, Weber collaborates with clients to develop and execute fresh, innovative, partnerships – a skill she will be bringing with her to C+K.

“Mary Lee possesses the leadership skills, industry knowledge and strong relationships necessary to develop and deliver integrated marketing solutions for clients’ ever-changing communications needs, said Tony Cashman, President + CEO of Cashman + Katz. “She has a wealth of experience developing and selling creative and strategic services – which makes her a perfect fit for our integrated agency’s expansive and diverse service offerings.”

Prior to her work at WTNH-TV, Weber served as the Director of Media and Public Relations and Assistant General Manager of the New Haven Ravens, the AA Affiliate of the Colorado Rockies. Prior to that, she served as the New Business Development Executive at Fones & Mann in New York City.

Weber serves on the Board of Directors for the Connecticut Academy for Education and the Branford Education Foundation.

About Cashman + Katz
During the last five years, Cashman + Katz has been the recipient of over 100 awards for advertising, marketing, public relations, and creative. Founded in 1992, the agency is one of Connecticut's fastest growing, full-service integrated agencies offering advertising, public relations, public affairs, media buying, research, interactive and video and audio production services under one roof. Cashman + Katz clients include: CT Lottery, CT Children’s Medical Center, United Illuminating, CT Department of Transportation, MassMutual and CT Natural Gas, among others.