dish's satellite internet offering, dishNET, is a great way to get online for people who've been missing out because they live way, far out. We helped dish launch a massive campaign to reach these underserved customers through numerous "super rural" verticals covering country lifestyles, hunting and fishing, farming and more. And because many of the target consumers are internet novices, we showed them that getting online is now as easy as just about anything else they do way out there.
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