Like most health care networks in Connecticut, ECHN is adapting to the new care models prescribed by the affordable care act. It’s a rush to not only get up to speed with infrastructure and process, but also with messaging. Flanked by much larger competitors with bigger budgets, we’re helping ECHN defend its turf and grow its influence by articulating its role as a leader in a changing world. And by creating messaging that makes complex new models of care simpler to understand and more meaningful to consumers.
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