Marketing an auto group with ten dealerships is no Sunday drive. But C+K helped Hoffman discover and articulate unique competitive positions for all of them, giving car shoppers a reason to visit other than the cars themselves. We also helped create a more consistent and sophisticated articulation of the Hoffman brand. And when it came to advertising specific makes, rather than just tagging national creative, we developed our own ads for Audi, Porsche, Lexus and others, consistent with their national campaigns but reflecting Hoffman's unique voice in the marketplace.
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