The Center Studio: Giving a Gym the Lift It Needed

Submitted by ckwebacct on Tue, 2011-07-12 10:47
The Challenge: 

The challenge was simple enough: Develop a small space print ad campaign for an upscale, personal, start-up fitness facility seeking new members.

The Approach: 

It was a golden opportunity to come to give a boost with creative muscle for a small business we believed in. Instead of focusing on services or personnel, instead of over-promising big results, we found a more important and much more poignant benefit – the comfortable, supportive, environment.

The Results: 

Just like that, “Train Happy” was born – in print ads, in-studio posters, direct mail postcards, flyers, t-shirts and most importantly, the minds and hearts of every trainer and member. In fact, it’s become more than just ad copy. It’s been the company’s philosophy as they’ve grown their business, and outgrown their facility - twice.