The Lighting Quotient
This premium provider of architectural lighting solutions faced two heavy challenges. A recent name change left customers in the dark about the company's true identity. And an outdated website felt bland and lifeless while also making it difficult for specifiers to find and configure luminaires. We helped on both fronts, first by making their name mean something, positioning the company as a solution – or quotient – to complex lighting challenges. Second, we rebuilt their website with more robust product search features and an aesthetic more in line with the company's rich history and unique design sensibility.
76 Eastern Blvd. Glastonbury CT
125 East 12th Street, Suite 1H New York, NY
50 Milk Street, 16th Floor Boston MA
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