Amanda Mueller

Public Relations + Social Media Manager

As a Manager in the Public Relations department at Cashman + Katz, Amanda’s public relations experience is broad. She has represented start-up businesses, non-profits, private companies, and Fortune 100 companies. Amanda concentrates on obtaining press coverage and generating exposure for her clients. Her efforts have resulted in national news and trade coverage as well as in daily newspapers including The Boston Globe, Hartford Courant, and New York Times. Her efforts have also provided placements with various broadcast channels in both radio and television.

With a specialty in social media and social networking, Amanda has helped numerous clients navigate the ever changing landscape of new media, implementing marketing strategies for Facebook, Twitter, YouTube, online blogs and more for many of Cashman + Katz’ clients.

Amanda serves as a day-to-day contact with clients, working towards their long term goals. From overall key messaging and strategic positioning to organizing and managing media interviews and grand openings, Amanda’s experience and account service is widespread.

Amanda is a graduate of the University of Massachusetts Amherst, with a degree in Communications and Sociology. She lives in Norwich with her husband Jason, and their daughters, Grace and Sadie. You can follow her on Twitter @AmandaSm4.

Did You Know?
Amanda’s first kiss was from John Schneider (Bo Duke, from the Dukes of Hazzard). She was only 8, but it still counts.

Social Media Changes the Way College Spring-Breakers Behave

03.23.2012

With cell phones immediately capturing photos and then instantly being uploaded to Facebook and Twitter, college students now have to be extra careful when celebrating the college weeklong vacation known to many as the rite of Spring Break.

Back in the 1990s MTV ran a popular afternoon televised feed of Panama City, Daytona Beach and various other US cities of college students letting more than just their hair down for a weeklong celebration of alcohol, beaches and partying. The only way to be “caught” in this behavior was through TV’s camera crew and your roommate’s disposable camera. Now though, with the instantaneous world of social media, spring breakers can’t be as foolish.

One of our very own interns ventured down to the sunny island of Key West, for spring break. After casually sitting around a table at a bar drinking a few beers, a New York Times reporter approached her and her friends asking why they weren’t acting more wild, “I’m trying to get a job” she responded, “the last thing I want is to be caught acting like an idiot.”

Many college students aren’t acting the way they used to in fear of it coming back around to haunt them by not only their parents, but future employers. Reuters recently reported that employers are now asking potential employees for Facebook user names and passwords, as people are making their profile pages more and more private.

Have we crossed the line?

Read the NY times article here: Spring Break Gets Tamer As World Watches Online

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